01 · Blueprint
The drawing set. Grid paper, drafting ink, a real elevation drawing of a balcony stack. Says the work is engineered, not sold.
Setup: text left, technical drawing right, sheet numbers down the page, the form framed like a title block.
Landing page design · ten directions
Ten looks for your pages. Pick one.
This is the same landing page, built ten different ways. Every one carries identical words, so what you are choosing is the design: the colors, the buttons, the type, and how the page is laid out. Tap any one to open it full size on your phone, then text me the number.
How to pick
- Open two or three that catch your eye. Judge them on your phone, that is where most of your traffic will read them.
- Ask one question of each: does this look like the firm I want handling a building repair? Everything else is detail.
- Text me the number. You can also say "number 6 but the buttons from number 2" and I will build that.
The ten
Same page · ten designs · tap to open
02 · Safety Orange
High visibility. Charcoal, safety orange, hazard stripe, huge condensed type. Says the crew shows up and gets it done.
Setup: full-width dark hero, hard alternating bands, chunky buttons with a solid black shadow.
03 · Civic Record
A formal notice. Parchment, ruled tables, oxblood accents, classical type. Built for an HOA board reading it in a meeting.
Setup: centered notice frame, clause numbering, a real comparison table, an official-looking request form.
04 · Clean Modern
White, calm, spacious, one teal accent and rounded pill buttons. Says current, organized, easy to deal with.
Setup: centered hero with a floating stat card over the fold line, soft cards throughout, the form as one clean card.
05 · Editorial Report
A printed inspection report. Cream paper, serif display, drop cap, hairline rules, deep red accents. Premium and considered.
Setup: masthead, narrow reading measure, pull quotes and margin notes, the form as a tear-out coupon.
06 · Dark Steel
Near black and metal with one amber accent. Glass panels, technical type, a faint grid. Says engineered and expensive.
Setup: dark all the way down, elevation instead of color change, glass stat panels, a lit form card.
07 · Deadline Clock
The penalty clock is the page. Alert band, a live day counter, status chips. Built to convert an owner who just got a notice.
Setup: the form sits in the hero, above the fold, and a call bar sticks to the bottom of the phone screen.
08 · Warm Trust
Sand, forest and terracotta, soft edges, a drawn facade. Humane and residential, for the owner who is nervous about the work.
Setup: split hero with an illustration, rounded cards, pill buttons, warm bands instead of white.
09 · Swiss Grid
Black, white, one red. Strict grid, no shadows, no rounded corners, nothing decorative. Total confidence, zero noise.
Setup: numbered sections down the left gutter, rules instead of cards, bare inputs on a single line.
10 · Cinematic Facade
Full-bleed architecture with a dark scrim over it. Big type, image bands, a sticky call bar. Says serious buildings.
Setup: near full-screen hero, alternating image and reading bands, translucent header that blurs the page behind it.
If you want my read
You are picking against two different jobs, and they pull apart. Worth knowing which one you are buying.
Built to convert. 07 Deadline Clock puts the form above the fold with the penalty clock counting, and it is the one most likely to turn a panicked owner who just got a notice into a phone call. 04 Clean Modern and 02 Safety Orange are close behind, both easy to act on.
Built to be believed. 03 Civic Record and 05 Editorial Report are the ones an HOA board takes seriously, and 01 Blueprint makes the work look engineered. They ask more patience of the reader, and they are the right trade when the decision is made by a committee rather than one worried owner.
Built to look expensive. 06 Dark Steel, 09 Swiss Grid and 10 Cinematic Facade are the strongest pieces of design here. 09 in particular is the most confident thing in the set. They are also the least conventional for this market, which is a real risk and not a small one.
This is my opinion, not a finding. Your instinct about your own buyers beats it, so if one of them just looks right to you, that is a good enough reason.
A few things worth knowing
The words are identical in all ten. That is deliberate. If the copy changed too, a pick would not tell me anything. The copy here is what is already on your live pages.
The forms do not submit. These are design previews. Tapping the button shows a note instead of sending anything, so nothing lands in your lead board while you are looking around.
Whatever you pick applies everywhere. The look you choose gets built across all four landing pages, the blog, and anything else we put up, so the whole thing reads as one firm.
You are not locked in. Colors, buttons and type can be pulled apart and recombined. If you like the layout of one and the color of another, say so and I will build the combination.